News

Cameron Owen
Look After Number 1

Look After Number 1

When setting up your new café, it is so important to facilitate a happy and positive culture. The selfish old adage of look after number 1 must go out the window, unless number 1 becomes your team.

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Cameron Owen
Slow To Hire, Quick To Fire

Slow To Hire, Quick To Fire

When hiring your team for your new café, it is so important to employ the right team members. Your future may just depend on it...You won’t get it right every hire, but remember the rule. Slow to hire, quick to fire (within the limits of the law).

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thecoffeestore2 Admin
You win by putting clients second!

You win by putting clients second!

"Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients." -Richard Branson The café industry is as much about people as it is about food. Making it a great experience is highly rewarding for staff morale as well as your pocket. There is nothing better than going to a café where the team are smiling and happy, are well engaged with each other and with the customers. Mix this with great coffee and food, and you have a winning formula. If you look after your team, your team...

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Cameron Owen
Here’s how to stand out from the crowd

Here’s how to stand out from the crowd

 “Ignore the conventional wisdom. If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction.” Sam Walton Set yourself apart from the other cafes around. Don’t try to appeal to the masses, or settle for the same brands just because they are popular. Todays customers are hunting for distinction. They want to stand out. They are discovering they are individuals and no longer want to be part of the herd. So to attract them to your café you need to find things that make you stand out...

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